How To Write A Press Release For

The first paragraph

In your first paragraph, be sure to include the 5Ws[3] of journalism:

For a webinar, your information might look like this:

  • Who-Mary Smith and Chris Jones
  • What-a free online webinar on how to flip houses
  • When-July 1, 2018, 8pm to 10pm
  • Where-Through WebEx
  • Why-To teach beginners how to flip houses. All attendees will get a free ebook to learn even more.

The presenters’ biographies

Include the credentials of the people presenting the webinar. This will answer the question of why anyone should pay attention to them and give up their valuable time to attend the webinar. Make sure any material you include is brief and conveys an air of authority[4].

A brief outline of the webinar

Entice people to attend by providing 2 or 3 bullet points as to what is going to be covered during the webinar. Make the information to be covered sound exciting and important.

Contact information

Give your name, phone number, email address, and URL.

Include media

Include headshots of the presenters and video clips of them and/or of previous webinars you have hosted.

Call us today to speak to one of our PR specialists: 1-800-713-7278


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